New Directions in Research on Electronic Commerce – Charles Steinfield

This work discusses the huge impact of electronic networks, particularly the Internet, and how they will remain an integral force in business. It emphasizes the importance of research and understanding in the area of electronic commerce. The text brings together research from a range of different disciplines on electronic commerce that explores fundamental questions about consumer response, the impact on industries and markets, and social and policy challenges.

Author: Charles Steinfield
Format: Hardback / Hard Cover
Pages: 360
Size: Not Specified
Weight: Not Specified